The Copysmith

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Archive for August, 2009

Blogging clever

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In a jam-packed digital world, to have any chance of standing out on the web, you need to do more than just have a site.

Do an internet search and you’ll notice the top 10 results are websites with many pages. Google doesn’t only read search terms. It assesses your site by its activity, content and relationship to the internet.

That’s why many successful businesses are hiring writers to write frequent updates about their products and services via blogs and tweets. The chief activity on the internet is still reading. And the internet gives brands a unique opportunity to reach and interact with people in their own environment.

The wonderful thing about a blog, is that when the user reads it, you’re not intruding on their time or entertainment – they have come to you. It’s also an opportunity to enter into a two way conversation between the author and the user. And it’s fast becoming an exciting new way to harvest and track information.

Bath and Bristol copywriters, freelance copywriting

Written by TheCopysmith

August 14th, 2009 at 10:24 pm

Posted in Say so

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Skin Cancer Foundation

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Skin cancer

We worked with photographer Jean Leprini on this ad for the Skin Cancer Foundation.

Bath copywriters

Written by TheCopysmith

August 5th, 2009 at 10:06 am

Kia Website

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Kia Neuro fuzzy

Working with Ink, we recently wrote the copy for the Kia Soul and Kia Cee’d microsites.

Bath copywriters

Written by TheCopysmith

August 5th, 2009 at 9:56 am

Philip Morris

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PhilipMorris2

We worked with photographer Jean Leprini on this ad for Philip Morris.

Written by TheCopysmith

August 1st, 2009 at 12:48 pm