Why you should use a copywriter
Every now and then that ‘vital’ project comes around. It’s the big one – the latest sales brochure, a new website or an annual report – a piece of communication that clients will scrutinise and bosses pore over. It’s the project that could change the way people view your company and, with your limited budget, you can’t afford to get it wrong.
As anyone knows, the main tasks in creating marketing communications are design, photography, illustration, web development and content writing. Ask most professionals which they’d tackle themselves and they’ll say the last one. Yet, ask which one is the most important, and the answer is unanimously the same – ‘the writing’. It’s obvious why: No matter how beautiful your design, or how stunning your website, your project will fail if no one reads past the first line.
So what are the benefits of using a copywriter?
Professionalism.
Bad writing can be spotted a mile away. It casts an amateurish shadow over what you’re trying to say, while polished, professional copy immediately elevates you into the realm of established brands. Copywriters are trained to avoid flat language and hideous clichés – grabbing attention (and respect) by using fresh new language.
Results.
Effective writing needs to be carefully structured to attract interest, be relevant, be convincing and drive a response. A copywriter will help you define exactly what your readers need to hear and craft persuasive messaging to get the desired reaction.
Value.
Chances are, a good copywriter can draft better copy than you in much less time – so using a copywriter will actually save you money in wasted man-hours. What’s more, a brief glimpse at your budget will show that the amount you’ve allotted for this, the most important part of the project, is actually a tiny fraction of the total cost. Yet it makes sure the overall investment delivers much better returns.
Brand consistency.
No matter how big or small your company – and no matter how big or small the job – enhancing your brand image is vital. The the tone of voice needs to be consistent across all your communication. And a good copywriter will be a brand custodian as well as a potent salesman.
More sleep.
Internal projects have the knack of coinciding with the busiest times of the year – a product launch, a big marketing campaign or year end. Outsourcing the content to a copywriter takes a massive load off, so you can look at the big picture and make the project brilliant.
At the Copysmith, we’re experts at understanding the marketing needs of businesses. We don’t just do the basics of writing well, we bring ideas and insights that make communications achieve exciting results. Why not drop us a line to discuss your next project? Our clients would tell you that you’ll be pleasantly surprised.
Why not email us at on projects@thecopysmith.co.uk to discuss your next project? Our clients would tell you that you’ll be pleasantly surprised.
Original article by Richard Hollins: www.richardhollins.com
