The Copysmith

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Archive for the ‘Branding Portfolio’ Category

Mubadala Corporate Guidelines

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Mub 15
We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.

Written by TheCopysmith

July 31st, 2009 at 9:42 pm

Posted in Branding Portfolio,Literature Portfolio

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Info pack for Kickstart Enterprises

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KSE_Cover
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The cover and an inside spread of the Schools’ Pack The Copysmith conceptualised and wrote for Kickstart Enterprises – a not for profit organisation helping disconnected and disadvantaged kids achieve their full potential.

We worked closely with Joe Constant as we wrote the copy for the pack, each programme and the Kickstart website.

KSE_Inside

Written by TheCopysmith

July 23rd, 2009 at 2:12 pm

Posted in Branding Portfolio,Literature Portfolio

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MINI Underground

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MINI Car park

We worked closely with Interone Worldwide and Creativeflare on the launch of the new MINI and the MINI Cabrio in Dubai. The task was to brand the underground parking at Madinat Jumeirah, one of the fashionable malls where the MINI target market hangs out.

We conceptualised and wrote fun and engaging messaging, which included painting inspiring skies on the roof (your view from the MINI Cabrio) and placing colourful, cheeky messages for MINI drivers in unexpected spots in the location.

The activity was a huge success, creating a buzz in the city and driving many prospective buyers into the MINI showroom for testdrives.

Written by TheCopysmith

January 1st, 2009 at 12:20 pm

Posted in Branding Portfolio

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