Archive for the ‘Branding Portfolio’ Category
Mubadala Corporate Guidelines
We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.
Info pack for Kickstart Enterprises
MINI Underground
We worked closely with Interone Worldwide and Creativeflare on the launch of the new MINI and the MINI Cabrio in Dubai. The task was to brand the underground parking at Madinat Jumeirah, one of the fashionable malls where the MINI target market hangs out.
We conceptualised and wrote fun and engaging messaging, which included painting inspiring skies on the roof (your view from the MINI Cabrio) and placing colourful, cheeky messages for MINI drivers in unexpected spots in the location.
The activity was a huge success, creating a buzz in the city and driving many prospective buyers into the MINI showroom for testdrives.
