The Copysmith

"untitled" by Le Thiet Cuong

The Wow Power of Words

Packing a punch into 35 characters is no mean feat – I’ve already taken more than that and I haven’t even got to the point yet…

But that was the task I asked the Copysmith to help me with – in two lines of just 35 characters, compose a series of compelling advertising statements that will stand out on the internet.

You might think that a professional firm as the Copysmith, as proficient in writing, as good with words, could knock this sort of assignment out in just a few hours.

But here’s where they really stand out. They go to great lengths to understand what it is their clients really want. They ask lots of questions. Some of them quite difficult! They question and search until they understand the words behind the words in their client briefs, The real crux. And this takes time.

Lots of words can be good, lots of words could be compelling. But their research, the time they took before spending my valuable and rather rare characters on each word they chose, enabled them not just to choose good words, not just to choose compelling words, but to choose the RIGHT words.

Peter Quintana

15/1/2010

www.oc-eo.co.uk

Brochure Cover

I am very confident with the written word and would never have thought of using a copywriter to help with my promotional literature until I met Kim from The Copysmith.

Kim is so enthusiastic, so full of energy and ideas, and so passionate about what she does, that I realised she would be the person to inject some excitement into my jaded brochure wording. What I don’t have is the knowledge, experience and creative edge to know what will grab the market’s attention and sell my photography over and above my competitors.

All of this Kim clearly has in abundance.

I was particularly impressed with the questions Kim asked when we discussed what I was looking for. My imagery is very personal, emotive and expressive; Kim asked me how I wanted the reader to feel, for example when they looked at each page, and I even found myself explaining how I felt when I took the pictures and what was my vision at the time. Kim took my thoughts and put them on paper, absolutely expressing the essence of my photography and what sets me apart from the others, in a unique and vibrant way.

Kim is such a lovely person to work with, and so visibly involved in her projects, that she’s hard to resist; so don’t try – book The Copysmith for your words today.

Celia Mannings.
Tel: 01312 080912

celia@celiamanningsphotography.co.uk

www.celiamanningsphotography.co.uk

I would like to express my thanks to The Copysmith, particularly Kim for helping me create such a beautiful leaflet for promoting my wedding planning business.

They took in everything that I said I wanted, and put a classic and elegant hand to writing about my services.

Several factors were important to me to be included, and that was not only promoting a quality service, but also ensuring it was put across that it is good value for money without sounding cheap.

Not only did The Copysmith write such fantastic words, but they also helped me find a designer who could work with them to create a sophisticated style within my tiny budget.

All of their ideas have been amazing, and yet they were all passed by me for confirmation. Everything was carried out to a professional level but with that personal, friendly touch.

They have also helped me with ideas on how to dress my tables at wedding fairs, where I will be displaying my leaflets, and their ideas have been inspirational.

The Copysmith is a company I would only be too proud to recommend to others, and I will delight in telling people about them when I am asked about how lovely my leaflets are!

Many thanks Kim!

Sarah Morris

Sarah’s Wedding Services

Tel: 07921 626 604

www.sarahsweddingservices.co.uk

Testimonials

Here are a few kind words from our clients:

“It’s always reassuring to know that your job is in good hands. The Copysmith’s professionalism is reflected in their delivery, quality of writing and constant commitment to deadlines. They make a difference by closely understanding the client and the project.
The Copysmith is a team driven by a genuine passion for what they do.”

Akram Farhat
Regional Client Director Middle East
The Brand Union

…

“We at Interone appreciate The Copysmith’s enthusiasm for the high-standards we share with the BMW Group and, of course, as our language watch-dogs their ability to ‘get’ the subtleties of what we are trying to say from German to English. They have a friendly and flexible work-style; always willing to just give advice and talk about ideas on the phone.”

Werner Plücker
Account Manager for BMW/MINI
Interone Worldwide

…

I’ve been working with The Copysmith since arabianEye started. They’re a pleasure to deal with and have a dedication to their clients you don’t often see in business.

I really appreciate the The Copysmith’s creativity. In the early days, they helped arabianEye define a strong, edgy brand personality. And in writing our website, wrote in the search terms without detracting from the style.

They come with great through-the-line experience which really helps when it comes to finding the right words and ideas that really work. I’d highly recommend hiring them to write your copy.

Celia Peterson
Owner
arabianEye

…

“The Copysmith is a great resource for creative thinking or more copy intensive stuff like brochures. What’s more, working with these guys you don’t feel the distance. They understand the market and we’re always on the same page. Basically, they could be in the office next door – just working slightly different hours.”

Vincent Raffray
Creative Director/ Partner
Tonic Communications

…

“We’ve been working with The Copysmith for over three years and can honestly say that a significant part of our success as a boutique creative agency comes from working with such like-minded people as those at the Copysmith.
The hard work, passion and creativity we receive, from the smallest to the most complex of jobs, is always delivered on time, with great energy and is hugely appreciated!”

Ben Caddy
Managing Director
Extracake