The Copysmith

Just thought we’d post a pic to prove we smithies do scrub up nicely. The Copysmith recently attended hi-brow networking event Only Connect, held at the oh-so-sophisticated Living Room in Bristol.

Centre James Wareham of The Copysmith with Mike Storey of Whype Web Design.

We assisted Brand Union in writing and compiling Mubadala’s communication guidance. Other guidelines that we’ve worked on have been Nokia Online Guidelines and Nokia Wiki online Guidelines for Interone Worldwide.

We worked closely with Brand Union on a corporate book for Saudi giant Al Hokair. Al Hokair represents over forty major labels in the Kingdom of Saudi Arabia, including GAP, Dorothy Perkins, La Senza, Monsoon and Accessorize.

The board wanted a book that captured the essence of their business and would break through the notoriously dull world of corporate literature.

We wrote magazine-style articles from high level documents and reports resulting in a slick, chic 180 page corporate book with the compelling feel of a glossy editorial.

Dubai Freight Services flies people and cargo to the hard places few will dare to go – and where shipments are often a matter of life and death. This hard-hitting brochure needed to talk to corporates, governments as well as military and aid-organisations in a language that was both professional, persuasive and sensitive.

We helped Genius Loci write the launch literature, including this brochure for luxury resort, Miramar. Part of the task was to come up with an engaging tone of voice which embodies the beauty and tranquility of the destination.

This brochure for urban infrastructure company, Streetscape, is aimed at town planners, developers, engineers, architects and other professionals.

Working closely with Annie at Propeller, we researched, wrote, edited and proofed this 40-page brochure.

Corporate gifting used to be an environmental nightmare, with millions of toxis pens, child-labour t-shirts and plastic frisbees being given away each year – most of them ending up in landfills. Re-sourceful.co.uk were one of the first companies to provide positive promotional gift ideas – allowing businesses to say more about their values, and have a positive impact on communities and the planet.

We wrote their website, their corporate literature – and continute to work with them on their monthly newsletters and promotions.

Please click and then zoom to read our copy. (Photography by Martin Harvey.)

Copywriting, while a creative process, is also a mix of planning, project management and problem solving. As highlighted when The Copysmith was approached to write a coffee table book for Arabian wildlife sanctuary, Desert Islands.

Rather than just describing the animals and plants, we wanted to create something memorable that brought the island to life. We researched its landscape and history, brainstorming various ‘themes’. We then put together samples of writing styles and devised an engaging structure for the approved concept.

In the end, the book told a story of an ancient harmony between land and wildlife – transporting the reader into the unique environment.

Introduction to the book.

Intro to land and wildlife.

The unique geological formation.

An unusual sheep from Kazakhstan.

The Arabian Oryx.

Working closely with Akram Farhat at The Brand Union, we wrote, edited and complied a brochure for Abu Dhabi Aircraft Technologies.

Bath copywriters