The Copysmith

Tom Meighan comments on how self-indulgent and irrelevant blogging is losing musicians their ‘rock-star’ status. Click the link to read more…

Kasabian’s Tom Meighan: ‘The internet has killed rock stars’ | News | NME.COM

Blogging for any brand needs to be focussed and well-written. We’re often asked to write monthly articles or blogs for our clients’ websites. We just ask for the key-points that need to be covered and what the copy should achieve in the heart/mind of the reader. It’s a simple process from there, which frees up business-owners’ time and keeps their web content fresh and growing.

Pulteney Bridge, Bath

6 Fountain House was getting a bit cramped, so The Copysmith has moved. We bid farewell to views of greener pastures for, well, greener pastures.

We’re at 5 Argyle Street now (although the street is curiously marked “Grove Street”, as our first visitor pointed out). The building we’re in used to be a library and it stands on Pulteney Bridge. According to history geeks it’s one of the most beautiful bridges in the world and is often compared to the Ponte Vecchio in Florence (it’s also one of those rare historic bridges with shops built in).

Well here we are – on the second floor, amid the pigeons, above Oxfam and some great bars and restaurants. We’d love to have you pop by for a shop, a bite or a natter:

The Copysmith,

 2nd Floor, 5 Argyle Street, Bath, BA2 4BA Tel: +(0)1225 747 223

I would like to express my thanks to The Copysmith, particularly Kim for helping me create such a beautiful leaflet for promoting my wedding planning business.

They took in everything that I said I wanted, and put a classic and elegant hand to writing about my services.

Several factors were important to me to be included, and that was not only promoting a quality service, but also ensuring it was put across that it is good value for money without sounding cheap.

Not only did The Copysmith write such fantastic words, but they also helped me find a designer who could work with them to create a sophisticated style within my tiny budget.

All of their ideas have been amazing, and yet they were all passed by me for confirmation. Everything was carried out to a professional level but with that personal, friendly touch.

They have also helped me with ideas on how to dress my tables at wedding fairs, where I will be displaying my leaflets, and their ideas have been inspirational.

The Copysmith is a company I would only be too proud to recommend to others, and I will delight in telling people about them when I am asked about how lovely my leaflets are!

Many thanks Kim!

Sarah Morris

Sarah’s Wedding Services

Tel: 07921 626 604

www.sarahsweddingservices.co.uk

In a jam-packed digital world, to have any chance of standing out on the web, you need to do more than just have a site.

Do an internet search and you’ll notice the top 10 results are websites with many pages. Google doesn’t only read search terms. It assesses your site by its activity, content and relationship to the internet.

That’s why many successful businesses are hiring writers to write frequent updates about their products and services via blogs and tweets. The chief activity on the internet is still reading. And the internet gives brands a unique opportunity to reach and interact with people in their own environment.

The wonderful thing about a blog, is that when the user reads it, you’re not intruding on their time or entertainment – they have come to you. It’s also an opportunity to enter into a two way conversation between the author and the user. And it’s fast becoming an exciting new way to harvest and track information.

Bath and Bristol copywriters, freelance copywriting

Images can sway your emotions and sear your mind. But what about words? In this post modern age of relativism, how have words fared? Are they as slippery as some suggest? Or do they represent that most inspiring and defining idea – the truth?

With the rise of web-writing, copywriting is increasingly becoming a vehicle that delivers information well. Readers on the internet are notoriously impatient. Time poor, their eyes scan past boring, waffling copy – typically ditching badly written websites after a second or two.

There are two ways savvy businesses respond to this. They give users easy-to-navigate info-rich sites that do what they say they on the label. Or create virtual places that visit the visitor in their environment, adding to – even shaping – their digital lives.

Nowadays the consumer demands pithy, accurate messaging. And the average advertiser is looking for ways to communicate with less fluff. The climate is right for quality, honest and intelligent copywriting. So words must tell the truth and do it quickly.

Copywriters have never wielded airbrushes. And now finally stripped of last year’s superlatives and long-gone big budgets, our words are standing more stark than ever before.

The perfect opportunity, we believe, to use them for powerful, hardworking ideas.

Bath copywriters

Our first USP is ‘Relationships’. Our name ‘The Copysmith’ fits our belief in the close, honest relationships that traditional ‘Smiths’ had with their clients. To understand what our clients are trying to say, we need to know them and their business implicitly. Once we’ve formed that bond, we focus on maintaining the relationship by serving our clients as best we can.

Our second USP is probably even more closely linked to our name. Smiths were artisans – highly inventive people relied on for their creativity and ingenuity. And we pride ourselves on delivering work that really stands out. We do the basics with pleasure, but our speciality is words that turn heads – making budgets go further with simple, clever ideas – and bold, unexpected words.

Our last USP is our experience. We were privileged to work at multi-national agencies on major accounts. The sort of people we worked with, the marketing know-how we were exposed to… has resulted in precious experience that isn’t learned very easily.

Experience, Creativity and a belief in the power of Relationships are the foundations of The Copysmith.

Testimonials

Here are a few kind words from our clients:

“It’s always reassuring to know that your job is in good hands. The Copysmith’s professionalism is reflected in their delivery, quality of writing and constant commitment to deadlines. They make a difference by closely understanding the client and the project.
The Copysmith is a team driven by a genuine passion for what they do.”

Akram Farhat
Regional Client Director Middle East
The Brand Union

…

“We at Interone appreciate The Copysmith’s enthusiasm for the high-standards we share with the BMW Group and, of course, as our language watch-dogs their ability to ‘get’ the subtleties of what we are trying to say from German to English. They have a friendly and flexible work-style; always willing to just give advice and talk about ideas on the phone.”

Werner Plücker
Account Manager for BMW/MINI
Interone Worldwide

…

I’ve been working with The Copysmith since arabianEye started. They’re a pleasure to deal with and have a dedication to their clients you don’t often see in business.

I really appreciate the The Copysmith’s creativity. In the early days, they helped arabianEye define a strong, edgy brand personality. And in writing our website, wrote in the search terms without detracting from the style.

They come with great through-the-line experience which really helps when it comes to finding the right words and ideas that really work. I’d highly recommend hiring them to write your copy.

Celia Peterson
Owner
arabianEye

…

“The Copysmith is a great resource for creative thinking or more copy intensive stuff like brochures. What’s more, working with these guys you don’t feel the distance. They understand the market and we’re always on the same page. Basically, they could be in the office next door – just working slightly different hours.”

Vincent Raffray
Creative Director/ Partner
Tonic Communications

…

“We’ve been working with The Copysmith for over three years and can honestly say that a significant part of our success as a boutique creative agency comes from working with such like-minded people as those at the Copysmith.
The hard work, passion and creativity we receive, from the smallest to the most complex of jobs, is always delivered on time, with great energy and is hugely appreciated!”

Ben Caddy
Managing Director
Extracake