We helped Genius Loci write the launch literature, including this brochure for luxury resort, Miramar. Part of the task was to come up with an engaging tone of voice which embodies the beauty and tranquility of the destination.
This brochure for urban infrastructure company, Streetscape, is aimed at town planners, developers, engineers, architects and other professionals.
Working closely with Annie at Propeller, we researched, wrote, edited and proofed this 40-page brochure.
"untitled" by Le Thiet Cuong
The Wow Power of Words
Packing a punch into 35 characters is no mean feat – I’ve already taken more than that and I haven’t even got to the point yet…
But that was the task I asked the Copysmith to help me with – in two lines of just 35 characters, compose a series of compelling advertising statements that will stand out on the internet.
You might think that a professional firm as the Copysmith, as proficient in writing, as good with words, could knock this sort of assignment out in just a few hours.
But here’s where they really stand out. They go to great lengths to understand what it is their clients really want. They ask lots of questions. Some of them quite difficult! They question and search until they understand the words behind the words in their client briefs, The real crux. And this takes time.
Lots of words can be good, lots of words could be compelling. But their research, the time they took before spending my valuable and rather rare characters on each word they chose, enabled them not just to choose good words, not just to choose compelling words, but to choose the RIGHT words.
Peter Quintana
15/1/2010
Images can sway your emotions and sear your mind. But what about words? In this post modern age of relativism, how have words fared? Are they as slippery as some suggest? Or do they represent that most inspiring and defining idea – the truth?
With the rise of web-writing, copywriting is increasingly becoming a vehicle that delivers information well. Readers on the internet are notoriously impatient. Time poor, their eyes scan past boring, waffling copy – typically ditching badly written websites after a second or two.
There are two ways savvy businesses respond to this. They give users easy-to-navigate info-rich sites that do what they say they on the label. Or create virtual places that visit the visitor in their environment, adding to – even shaping – their digital lives.
Nowadays the consumer demands pithy, accurate messaging. And the average advertiser is looking for ways to communicate with less fluff. The climate is right for quality, honest and intelligent copywriting. So words must tell the truth and do it quickly.
Copywriters have never wielded airbrushes. And now finally stripped of last year’s superlatives and long-gone big budgets, our words are standing more stark than ever before.
The perfect opportunity, we believe, to use them for powerful, hardworking ideas.
Bath copywriters
Corporate gifting used to be an environmental nightmare, with millions of toxis pens, child-labour t-shirts and plastic frisbees being given away each year – most of them ending up in landfills. Re-sourceful.co.uk were one of the first companies to provide positive promotional gift ideas – allowing businesses to say more about their values, and have a positive impact on communities and the planet.
We wrote their website, their corporate literature – and continute to work with them on their monthly newsletters and promotions.
Our first USP is ‘Relationships’. Our name ‘The Copysmith’ fits our belief in the close, honest relationships that traditional ‘Smiths’ had with their clients. To understand what our clients are trying to say, we need to know them and their business implicitly. Once we’ve formed that bond, we focus on maintaining the relationship by serving our clients as best we can.
Our second USP is probably even more closely linked to our name. Smiths were artisans – highly inventive people relied on for their creativity and ingenuity. And we pride ourselves on delivering work that really stands out. We do the basics with pleasure, but our speciality is words that turn heads – making budgets go further with simple, clever ideas – and bold, unexpected words.
Our last USP is our experience. We were privileged to work at multi-national agencies on major accounts. The sort of people we worked with, the marketing know-how we were exposed to… has resulted in precious experience that isn’t learned very easily.
Experience, Creativity and a belief in the power of Relationships are the foundations of The Copysmith.
[youtube=http://www.youtube.com/watch?v=2mtRSWNSLHM]
[youtube=http://www.youtube.com/watch?v=Il8v8hUheDc]
Script and concepts for Nutriphase campaign for Leo Burnett, working with Adam Weber. Director of photography – AK.
Concept and copy by copysmith, James while at TEAM YR Dubai.
Testimonials
Here are a few kind words from our clients:
“It’s always reassuring to know that your job is in good hands. The Copysmith’s professionalism is reflected in their delivery, quality of writing and constant commitment to deadlines. They make a difference by closely understanding the client and the project.
The Copysmith is a team driven by a genuine passion for what they do.”
Akram Farhat
Regional Client Director Middle East
The Brand Union
…
“We at Interone appreciate The Copysmith’s enthusiasm for the high-standards we share with the BMW Group and, of course, as our language watch-dogs their ability to ‘get’ the subtleties of what we are trying to say from German to English. They have a friendly and flexible work-style; always willing to just give advice and talk about ideas on the phone.”
Werner Plücker
Account Manager for BMW/MINI
Interone Worldwide
…
I’ve been working with The Copysmith since arabianEye started. They’re a pleasure to deal with and have a dedication to their clients you don’t often see in business.
I really appreciate the The Copysmith’s creativity. In the early days, they helped arabianEye define a strong, edgy brand personality. And in writing our website, wrote in the search terms without detracting from the style.
They come with great through-the-line experience which really helps when it comes to finding the right words and ideas that really work. I’d highly recommend hiring them to write your copy.
Celia Peterson
Owner
arabianEye
…
“The Copysmith is a great resource for creative thinking or more copy intensive stuff like brochures. What’s more, working with these guys you don’t feel the distance. They understand the market and we’re always on the same page. Basically, they could be in the office next door – just working slightly different hours.”
Vincent Raffray
Creative Director/ Partner
Tonic Communications
…
“We’ve been working with The Copysmith for over three years and can honestly say that a significant part of our success as a boutique creative agency comes from working with such like-minded people as those at the Copysmith.
The hard work, passion and creativity we receive, from the smallest to the most complex of jobs, is always delivered on time, with great energy and is hugely appreciated!”
Ben Caddy
Managing Director
Extracake
