Archive for the ‘Bath copywriters’ tag
‘The internet has killed rock stars’
Tom Meighan comments on how self-indulgent and irrelevant blogging is losing musicians their ‘rock-star’ status. Click the link to read more…
Kasabian’s Tom Meighan: ‘The internet has killed rock stars’ | News | NME.COM
Blogging for any brand needs to be focussed and well-written. We’re often asked to write monthly articles or blogs for our clients’ websites. We just ask for the key-points that need to be covered and what the copy should achieve in the heart/mind of the reader. It’s a simple process from there, which frees up business-owners’ time and keeps their web content fresh and growing.
Oc-Eo Art Adwords
"untitled" by Le Thiet Cuong
The Wow Power of Words
Packing a punch into 35 characters is no mean feat – I’ve already taken more than that and I haven’t even got to the point yet…
But that was the task I asked the Copysmith to help me with – in two lines of just 35 characters, compose a series of compelling advertising statements that will stand out on the internet.
You might think that a professional firm as the Copysmith, as proficient in writing, as good with words, could knock this sort of assignment out in just a few hours.
But here’s where they really stand out. They go to great lengths to understand what it is their clients really want. They ask lots of questions. Some of them quite difficult! They question and search until they understand the words behind the words in their client briefs, The real crux. And this takes time.
Lots of words can be good, lots of words could be compelling. But their research, the time they took before spending my valuable and rather rare characters on each word they chose, enabled them not just to choose good words, not just to choose compelling words, but to choose the RIGHT words.
Peter Quintana
15/1/2010
Brochure Copy for Celia Mannings Photography
Brochure Cover
I am very confident with the written word and would never have thought of using a copywriter to help with my promotional literature until I met Kim from The Copysmith.
Kim is so enthusiastic, so full of energy and ideas, and so passionate about what she does, that I realised she would be the person to inject some excitement into my jaded brochure wording. What I don’t have is the knowledge, experience and creative edge to know what will grab the market’s attention and sell my photography over and above my competitors.
All of this Kim clearly has in abundance.
I was particularly impressed with the questions Kim asked when we discussed what I was looking for. My imagery is very personal, emotive and expressive; Kim asked me how I wanted the reader to feel, for example when they looked at each page, and I even found myself explaining how I felt when I took the pictures and what was my vision at the time. Kim took my thoughts and put them on paper, absolutely expressing the essence of my photography and what sets me apart from the others, in a unique and vibrant way.
Kim is such a lovely person to work with, and so visibly involved in her projects, that she’s hard to resist; so don’t try – book The Copysmith for your words today.
Celia Mannings.
Tel: 01312 080912
celia@celiamanningsphotography.co.uk
The South African War Museum
An ad promoting an exhibition which including Hitler’s glass found at the Eagle’s Nest in the German Alps. For Red Nail Leo Burnett, Johannesburg.
A Moving Entry
Pulteney Bridge, Bath
6 Fountain House was getting a bit cramped, so The Copysmith has moved. We bid farewell to views of greener pastures for, well, greener pastures.
We’re at 5 Argyle Street now (although the street is curiously marked “Grove Street”, as our first visitor pointed out). The building we’re in used to be a library and it stands on Pulteney Bridge. According to history geeks it’s one of the most beautiful bridges in the world and is often compared to the Ponte Vecchio in Florence (it’s also one of those rare historic bridges with shops built in).
Well here we are – on the second floor, amid the pigeons, above Oxfam and some great bars and restaurants. We’d love to have you pop by for a shop, a bite or a natter:
The Copysmith, 2nd Floor, 5 Argyle Street, Bath, BA2 4BA Tel: +(0)1225 747 223
Leaflets for Sarah’s Wedding Services
I would like to express my thanks to The Copysmith, particularly Kim for helping me create such a beautiful leaflet for promoting my wedding planning business.
They took in everything that I said I wanted, and put a classic and elegant hand to writing about my services.
Several factors were important to me to be included, and that was not only promoting a quality service, but also ensuring it was put across that it is good value for money without sounding cheap.
Not only did The Copysmith write such fantastic words, but they also helped me find a designer who could work with them to create a sophisticated style within my tiny budget.
All of their ideas have been amazing, and yet they were all passed by me for confirmation. Everything was carried out to a professional level but with that personal, friendly touch.
They have also helped me with ideas on how to dress my tables at wedding fairs, where I will be displaying my leaflets, and their ideas have been inspirational.
The Copysmith is a company I would only be too proud to recommend to others, and I will delight in telling people about them when I am asked about how lovely my leaflets are!
Many thanks Kim!
Sarah Morris
Sarah’s Wedding Services
Tel: 07921 626 604
Blogging clever
In a jam-packed digital world, to have any chance of standing out on the web, you need to do more than just have a site.
Do an internet search and you’ll notice the top 10 results are websites with many pages. Google doesn’t only read search terms. It assesses your site by its activity, content and relationship to the internet.
That’s why many successful businesses are hiring writers to write frequent updates about their products and services via blogs and tweets. The chief activity on the internet is still reading. And the internet gives brands a unique opportunity to reach and interact with people in their own environment.
The wonderful thing about a blog, is that when the user reads it, you’re not intruding on their time or entertainment – they have come to you. It’s also an opportunity to enter into a two way conversation between the author and the user. And it’s fast becoming an exciting new way to harvest and track information.
Bath and Bristol copywriters, freelance copywriting
Skin Cancer Foundation
We worked with photographer Jean Leprini on this ad for the Skin Cancer Foundation.
Bath copywriters
Kia Website
Working with Ink, we recently wrote the copy for the Kia Soul and Kia Cee’d microsites.
Bath copywriters
